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Commercial partnership

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Fractional CFO

Senior finance leadership for agencies that have outgrown "gut-feel" decision-making. We professionalise your finance function to scale alongside your ambition.

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Value creation

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Transformation

Identifying profit leaks and establishing a prioritised roadmap to improve operating profit and cash conversion.

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ERP enablement

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Data & systems

Moving from fragmented spreadsheets to a trusted source of truth that informs every management reporting cycle.

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Reporting reset

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Governance

Providing commercial clarity on your data and establishing a practical rhythm that works for your team.

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Deal support

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Exit readiness

Providing the commercial discipline and proof points needed for a successful agency sale or M&A process.

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Finance translation

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Consultation session

A ninety-minute deep dive to turn complex numbers into a coherent action plan for creative founders.

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The service interchange

Strategic finance & operations

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The business side of big ideas

Fractional CFO & operational leadership

Finance functions often feel like a hurdle for creative businesses. I’m here to change that. I provide strategic leadership for founder-led agencies and PE-backed firms that need more than just a ledger.

With twenty years of experience in London and New York, I offer commercial clarity and insight on your numbers. I bridge the gap between ambitious creative output and the commercial discipline required to scale. Whether you are navigating a company sale or professionalising your management reporting, I provide a steady hand and the commercial weight needed to keep your agency moving toward its next milestone.

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Vanishing margins

Your revenue is climbing, but the profit isn't hitting the bank.

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Financial disconnect

Your numbers feel like a "black box" rather than a tool for your creative team.

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Spreadsheet fatigue

You are outgrowing manual data and need a single, trusted version of the truth.

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Solving financial challenges on the route to agency growth

Scale brings complexity. We specialise in resolving the bottlenecks that slow down creative firms:

The exit hurdle

Your data isn't yet ready for the intense scrutiny of a company sale or Private Equity (PE) investment.

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Moving from uncertainty to commercial momentum

Agency growth often reaches a point where gut-feel decision-making is no longer enough. Whether you are navigating a strategic crossroads or professionalising for a Private Equity (PE) investment, I provide the commercial weight needed to clear the tracks. Let’s identify the most direct route to your next milestone.

Testimonials

What our clients say

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Louise Maxwell

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Gabriella Spring

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Josh Phillips

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